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How to Improve Efficiency and Productivity with Visual Communication

February 17, 2011

I found an interesting article the other day that was titled: How to Improve Efficiency and Productivity with Visual Communication.
Of course such a title grabbed my attention right away.

The article argues that companies are increasingly using “visual communication techniques to overcome challenges such as operational inefficiencies and language barriers that can often exist between employees, customers and vendors.” Communicating complex information in the form of visuals means they are easier to understand and share. According to this article,

“Studies have shown that people only remember 10 percent of what they hear, 30 percent of what they read, but about 80 percent of what they see and do.”

However, despite the widely acknowledged benefits of Visual Communication, most companies are not yet fully realizing the potential of visual communication. The article identifies two reasons for this.

  1. A lack to tools that enable ‘the average business person’ to simply and easily create visuals
  2. The time required to create visuals does not seem worth the effort for many companies.

To be able to fully leverage the benefits of Visual Communication, companies need to find ways to overcome these challenges. For product development companies Deep Exploration could help to do so.

Deep Exploration is an easy to use and cost effective tool and will enable everyone in the organization to create the product visuals that they need. Of course there is some time required to learn how to use the software but existing users (with no CAD background) have been able to learn the software in just a few days and the outcome was definitely worth the effort for them.

What is the situation like in your company? Are you using visuals to communicate with each other and with customers and suppliers? What benefits and challenges have you come across?

Share your experience by commenting on this post.


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