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HP on the Power of Visual Communication

August 30, 2011

Visual Communication is everywhere today!

Given that I work for one of the leading providers of visual communication solutions and software that is probably especially the case for my life but many of you might have already noticed it as well.

Visual communication might still be relatively new for many product development companies but in general the concept has been around for a while. And the value of visual communication for business has long been recognized.

For example, technology solutions provider HP published a paper on the power of visual communication already a few years ago.

This article describes the power of visual communication and the key components and technologies that make effective visual communication possible for businesses.

The HP paper quotes the National Education Association: “Western civilization has become more dependent than ever on visual culture, visual artefacts, and visual communication as a mode of discourse and a means of developing a social and cultural identity.”

But HP points out that even more important than the fact that people increasingly communicate with visuals is the finding that visual communication is more effective.

According to HP, the reliance on visual communication is inevitable when information given through images is dynamic and most effective. With visual communication comes the ease and clarity of understanding information as well as the ability to be remembered long term since “pictures have a direct route to long-term memory, each image storing its own information as a coherent ‘chunk’ or concept.”

The paper is referring to psychologist Jerome Bruner of New York University who points out that studies show that “people only remember 10% of what people hear and 20% of what they read, but about 80% of what they see and do”.

However, HP also argues that, although visual communication is more effective than verbal or written communication, the most compelling is the combination of both visual and non-visual content. This would maximize the ability to capture the audience’s attention and retention.

That is a finding Right Hemisphere would strongly agree with. Right Hemisphere is focusing on visual communication software and solutions. The company’s mission is to enable its customers to communicate their product information visually. But they also acknowledge the importance if text-based information in certain situations. That is why it is so easy to add text to visuals created in the authoring and publishing software Deep Exploration. That enables users to create visuals, for example work instructions for the shop floor or maintenance instructions of the service and support team, and then add text-based descriptions and explanations to clarify the workflow when required. Furthermore, also supports audio-visual communication. Click here to find out more.

That way, companies that are using Deep Exploration can make sure they benefit fully from the combination of visuals and text and/or audio to communicate their product information as effectively as possible.

It is not surprising that an innovative and leading edge company like HP would recognize a trend like visual communication very early. And today more and more companies are following the example of companies like HP and are also looking at visual communication tools like Right Hemisphere’s Deep Exploration to improve their business processes.

I am sure we will hear a lot more about the Power of Visual Communication in the near future.

Click here to read the full HP paper.

One Comment leave one →
  1. September 16, 2011 6:41 AM

    Comprehensive Six (6) Posts Report on Web Conferencing Usage by SME (Small Medium Enterprises) from ConferBlogs.WordPress.Com

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