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SAP acquires Right Hemisphere – Is visual communication the next big thing in enterprise software applications?

October 10, 2011

Most of you would have heard by now that Right Hemisphere was recently acquired by global software giant SAP.

Right Hemisphere and SAP have already been collaborating since 2008 when Right Hemisphere released “Deep Server View Edition” which enabled SAP users to take full advantage of SAP PLM solutions’ 3D-ready visualization capabilities. Now, SAP has decided to acquire Right Hemisphere to further expand the integration of visualisation technologies within their product line.

According to SAP the acquisition of a “leading provider of visual enterprise solutions will enable comprehensive visual communications for SAP customers across all lines of business, from design and manufacturing to sales and service”.

SAP believes that the addition of Right Hemisphere’s visualization technology to their product offering will help customers to “accelerate time to market, increase people and asset productivity and improve information quality and processes across all lines of businesses”.

“Right Hemisphere technology empowers customers to visualize business processes from design to manufacturing through sales, operations and service, helping people to easily cooperate and communicate using the most powerful human sense — vision,” said Peter Maier, general manager and head of Line of Business Solutions, SAP AG. “By bringing 3-D to the enterprise and enriching it with business data, we’re setting a new standard in helping companies achieve more efficiency, accuracy and flexibility across the value chain.”

SAP sees four key benefits of visual communication: 

1. Increase Decision-Making Speed Across Lines of Business

“New solutions resulting from the combination of SAP and Right Hemisphere will increase the speed of decision-making across all lines of business by providing instant access to contextual and reliable visual information such as design collaboration, assembly instructions or up-to-date service procedures and manuals.”

2. Immediate Access to Visual Information Boosts Productivity

“The combination of Right Hemisphere’s visualization technology with critical data used by SAP Business Suite applications will support users in making accurate and fact-based decisions. In addition, intuitive visual access to a variety of associated will enhance overall productivity across multiple departments and processes in the enterprise.”

3. Visual Information Improves Product Quality

“Right Hemisphere and SAP will provide companies an intuitive visual format, giving all workers across geographies complete, up-to-date visual assembly and maintenance instructions and variant simulations, resulting in fewer errors and delays.”

4. Mobility Delivers Speed, Productivity and Quality Anywhere it is Needed

“SAP intends to integrate the enterprise visualization technology assets from Right Hemisphere into its mobile technologies. Employees will be able to make process and procedural adjustments on the fly, and sales and customer relations teams will be able to provide their customers with a photo-realistic visualization of the final product from any location, allowing them to give feedback before the product is delivered.”

And SAP is not the only large software company that is expanding into the field of visualization. In fact, more and more software solution providers seem to be realizing the value of visual communication. For example, PTC’s new Creo suite of products includes several visualization models, Oracel has AutoVue, and Siemens is positioning lifecycle visualization solutions as a central part of their Teamcenter PLM. But of course none of them are as good as Right Hemisphere’s visualization technology 🙂

What is your opinion on this? Do you think SAP’s decision to acquire Right Hemisphere was a smart move? How do you think SAP customers will benefit from the integration of Right Hemisphere’s visualization technology with SAP’s existing applications?


Read the full press release from SAP here.

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